Re-design: Watsons
date. September - October 2023
project type. Group
objective. Improve the interface and overall user experience
role. UI/UX Designer
A group project done in my third year where we were tasked to pick a non-game digital system and propose changes to the UX flow. We decided on the Watsons app as we felt that the navigation was not user friendly as compared to the website.
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Layout shown was only meant for school work and not for public use.
#1. About Watsons
Watsons is a Hong Kong health care and beauty care chain store in Asia and Europe.
Watsons SG mobile app is an online shopping platform where customers can either have their purchases delivered to their homes or pick them up at the Watsons location that is closest to them.
Target Audience
Young Adults - Adults (ages 18 - 30)
Goal of Watsons
The brand promise of Watsons is to assist people throughout the entire world in feeling and looking their best. Watson’s offer a unique experience through professional advice, intriguing retail spaces, and all the inspiration they require to live beautifully both inside and out, providing customers the best experience possible.
Problem Statement
The current homepage layout negatively affects the shopping experience, hence we need to improve the ease of navigation to enhance both user experience and user satisfaction.
#2. Survey Insights
We surveyed participants aged between 22 - 28, with the median being 25.5 years.
Statistics
Ease of navigation to specific features:
71% negative - Cardless membership
86% negative - Click & Collect
43% negative 29% passive - Scan & Go
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67% of users who have previously used Watsons have reported having a negative experience when purchasing an item.
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60% of users could not navigate to Scan & Go
Insights
We asked users to tap on features in the homepage that they find useful.
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On the heatmap, My Account button was found to be the most useful
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Majority of users mentioned the home page to be messy and the colour scheme overwhelming
Our Observations
Our Solution
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Functionality over Style
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Improved and simplified navigation
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Uniform style throughout app
#3. Task Flow
